Breaking The Myths: Two-Thirds of US Hispanics Go Online Monthly

Hispanics in the US are now online in overwhelming numbers, and are taking full advantage of the internet as a primary tool for finding and contributing information, researching and making purchases, being entertained, and networking with others, according to recent research from Ipsos.
While online, 79% of Hispanics research products on the internet and more than half (53%) make a purchase at least once a month.
“The idea of US Hispanics either lacking internet access, or lacking the ability to utilize the online tools often thought exclusive to the mainstream is no longer relevant,” said according to Cynthia Pelayo, senior research manager at Ipsos. “We know that millions of Hispanics are online, either at home or at work, and they are engaging in functions, often in higher numbers, than the general population.”

Engaging Hispanics Via Mobile: Speak Their 'Edioma'

In this article on MediaPost by Joseph Kutchera, it talked about how more Hispanics and other Spanish-speakers around the world first experience the Internet via their cell phones. Interestingly? Not. Because they lag behind the general population for Internet access and many will first go online via their cell phones.
According to comScore m:metrics, 71% of Hispanics consume content on cell phones compared to the market average of 48%. In addition, Hispanics tend to notice and respond well to ads on cell phones. Nielsen's recent "Mobile Advertising Report" highlighted that Hispanic data users are more likely to recall seeing ads on mobile phones (41% compared with 30% of non-Hispanics) and more likely to have responded (22% vs. 13%).