Women Rules - Women Taking Over Job Market!

Yesterday, ABC announced the Diane Sawyer will be replacing Charles Gibson when he retired from the anchor chair of "ABC World News". It is a big news for Sawyer and women everywhere, because come January 2020, two of the "big three" US anchors will be women.
According to USA Today, women are on the verge of outnumbering men in the workforce for the first time, a historic reversal caused by long-term changes in women's roles and massive job losses for men during this recession.
Women held 49.83% of the nation's 132 million jobs in June and they're gaining the vast majority of jobs in the few sectors of the economy that are growing, according to the most recent numbers available from the Bureau of Labor Statistics.
That's a record high for a measure that's been growing steadily for decades and accelerating during the recession. At the current pace, women will become a majority of workers in October or November. The data for July will be released Friday.
The change reflects the growing importance of women as wage earners, but it doesn't show full equality, according to labor economist Heidi Hartmann, president of the Institute for Women's Policy Research.
On average, women work fewer hours than men, hold more part-time jobs and earn 77% of what men make, she says. Men also still dominate higher-paying executive ranks. Hopefully, this will change when more women are in the executive ranks like Sawyer.
As marketers, we should all pay more attention to the women's market, if it hasn't been on the top of your agenda already.

Women’s Makeup, Hair Habits Unchanged by Economy

According to the new survey "Beauty Barometer" conducted by Loreal, nine in 10 of all respondetns report no change in their use of cosmetics because of the economy.
The “Beauty Barometer” survey polled 4,000 women in the US and four European countries about their cosmetic products and usage.
Additional findings from the survey:
- 40% of women have changed the makeup shades they purchase in an attemtp to be more "natural" during the current recession.
- Nearly half of US women believe wearing makeup gives them an advantage at work and makes them feel more in control.
- The majority of women surveyed (82%) believe wearing makeup makes them feel more self confident, and even more believe that wearing makeup improves their self image (86%).
- The research also found that the majority of women in the US are not compromising on hair care during the recession. Some 63% have not cut their hair to make it less expensive to maintain.
This is good news for a lot of marketers. There're still opportunities because women have products they won't forfeit during recession. You just need to make use of the consumer insights and find your way in!