Anita's Multicultural Marketing Blog: The End of Men?

Thursday, September 23, 2010

The End of Men?

The cover story of the July/August issue of The Atlantic covers the trends showing that post-industrial society may be better suited for women than men.
It started off with some basic information:
- Women have became the majority of the workforce for the first time in history
- Every two men who get a college degree this year, three women will do the same
- In our current recession, 75% of the 8 million jobs lost were thoese belonging to men
In sum, women not only live longer than men, they do better in this economy. More of them graduate from college. They go into space and do everything men do, and sometimes they do it a whole lot better. Women are going to leave the males in the dust.
Read this article and see if you agree to this:
http://www.theatlantic.com/magazine/archive/2010/07/the-end-of-men/8135/

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Understanding The U.S. Multicultural and Women Market And It's Business Potential

Four major changes have occurred in the U.S. market over the last 10 years:

- First, demographic shifts resulting in increased ethnic and women buying power which have motivated more marketers to target these emerging consumers.

- Second, the growth of technology allowed the young and diverse consumers to have access and share any information that speaks to their "core" lifestyle needs (closing the gap).

- Third, in the U.S. there has been a shift in political participation and influence from diverse groups.

- Lastly, globalization calls for U.S. professionals to have a better handle on how international emerging markets influence the domestic markets and vice versa.

The current market landscape requires marketers and advertisers to address the U.S. consumer market with products and messaging tailored to each market segment.

Let's explore these opportunities and share best practices through this blog.