Yesterday, ABC announced the Diane Sawyer will be replacing Charles Gibson when he retired from the anchor chair of "ABC World News". It is a big news for Sawyer and women everywhere, because come January 2020, two of the "big three" US anchors will be women.
According to USA Today, women are on the verge of outnumbering men in the workforce for the first time, a historic reversal caused by long-term changes in women's roles and massive job losses for men during this recession.
Women held 49.83% of the nation's 132 million jobs in June and they're gaining the vast majority of jobs in the few sectors of the economy that are growing, according to the most recent numbers available from the Bureau of Labor Statistics.
That's a record high for a measure that's been growing steadily for decades and accelerating during the recession. At the current pace, women will become a majority of workers in October or November. The data for July will be released Friday.
The change reflects the growing importance of women as wage earners, but it doesn't show full equality, according to labor economist Heidi Hartmann, president of the Institute for Women's Policy Research.
On average, women work fewer hours than men, hold more part-time jobs and earn 77% of what men make, she says. Men also still dominate higher-paying executive ranks. Hopefully, this will change when more women are in the executive ranks like Sawyer.
As marketers, we should all pay more attention to the women's market, if it hasn't been on the top of your agenda already.
Love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.
ReplyDeleteGreat article and discussion!
online marketing