Tuesday, September 1, 2009

Creatively Knows No Gender?????

I was reading an article in AdAge written by Karen Mallia "Creativity Knows No Gender, but Agency Creative Departments Sure Do". She mentioned about how Creative women have not enjoyed the level of success that women have found in every other advertising-agency department. The number of women in account management has doubled in the past two decades, resulting in equivalent numbers of men and women. More than half of planning and research employees are women. In media, women outnumber men 3-to-2. Yet, in creative, the ratio of men to women is 2.3-to-1.
What interesting are the readers' comments:
- Women (at least White women) still fare extraordinarily better than minorities. Is it really about gender or race - or is it really about the tactics of the ruling White male majority?
- The entire industry has been flamed for discriminatory practices since inception. The positions are mainly held by white males, PERIOD.
- An what's up with the questions they ask on a job application:are you a male, female, white, black, spanish... WHAT DOES THIS HAVE TO DO SOMEONE'S CREATIVITY?
I personally have the experience working in a small company that is majority Asian American, a large international company that is majority white and one mid-size company that is majority Black, trust me, discrimination exist everywhere, in all ethnicity and all gender and age. How are we going to change this ... like John Lennon's famous song ... "Imagine".

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