According to the new survey "Beauty Barometer" conducted by Loreal, nine in 10 of all respondetns report no change in their use of cosmetics because of the economy.
The “Beauty Barometer” survey polled 4,000 women in the US and four European countries about their cosmetic products and usage.
Additional findings from the survey:
- 40% of women have changed the makeup shades they purchase in an attemtp to be more "natural" during the current recession.
- Nearly half of US women believe wearing makeup gives them an advantage at work and makes them feel more in control.
- The majority of women surveyed (82%) believe wearing makeup makes them feel more self confident, and even more believe that wearing makeup improves their self image (86%).
- The research also found that the majority of women in the US are not compromising on hair care during the recession. Some 63% have not cut their hair to make it less expensive to maintain.
This is good news for a lot of marketers. There're still opportunities because women have products they won't forfeit during recession. You just need to make use of the consumer insights and find your way in!
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