The Wal-Mart team in Bentonville, AR has recently recruited female bloggers, now actually up to 22 and growing, to share their valuable tips and idea on how to stretch their dollars.
The program is called "11Moms"
The moms recruited are all down to earth, high-tech, business-savvy, and very knowledgeable ladies. The mom chat about blogging, Walmart, kids, and each of their areas of expertise. The good thing about whole program is that they are not pushing Walmart products, they are sharing honest, straightforward advice on dollar-stretching issues; if that means putting down a product being sold in Walmart, so be it.
I heard they recently hosted a mixer in Texas to meet with other Latino moms. Great move particularly knowing that Wal-Mart is opening two pilot supermarkets targeting at Latino consumers, one in Phoenix, AZ and one in Houston, TX.
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