Internet Among Hispanic Adults Has Reached A Critical Mass

According to a new study conducted by Scarborough Research, Hispanic Internet users are avid downloaders of Digital Content & aggressively adopting Broadband.
Scarborough's analysis finds that Hispanic Internet Users are 21% more likely to download digital content than the average adult online. Forty-two percent of Hispanic Internet Users have downloaded some form of digital content during the past 30 days, compared to 35% of the total Internet population. Music is the top download category for both Hispanics and the total Internet population. Almost one-third (32%) of Hispanic Internet Users and almost one-quarter (24%) of all Internet users have downloaded music during the past month.
Interestingly, Phoenix is the leading local market for Hispanics who download digital content. Sixty percent of Phoenix's Hispanic Internet Users downloaded digital content during the past month. El Paso, Miami and Dallas are the markets where Hispanic Internet Users are least likely to download digital content.