Recession Or Not, Black Women Continue To Make Their Hair A Priority

We saw Michelle Obama's healthy flowing locks on Election Day. It has inspired black women across the country to step their hair care game up.
According to a survey conducted by Design Essentials, majority of African-American women base their salon and stylist choice on trust, cost and time consumption. With the recent state of the economy, affordable hair care is harder to find but women have stayed committed to their hair regimen. Hair care has been a priority among African-American women and a lot of consideration has gone into choosing the right hair care experts.
Black hair care has always managed to fit into the budget and while some may think it would be the first to go, studies have shown that despite the present economic state of America and the price spike at most salons, Black women are still flocking to their hairdressers to keep up with routine maintenance.
Many women have resorted to going to the salon less or doing their own hair as much as possible to cut back on costs, but even then, they have come to find out that the cost of salon-like products have been steep. While women have seen a difference from cutting back on salon prices and increasing home products, others are finding that it is more economical to purchase recommended products from beauty supply stores instead of directly from their stylist.
Hair type has also been a deciding factor in a customer's ability to cut back salon visits. Women with hair needing more attention tend to faithfully keep appointments with their stylist to receive the proper hair treatment. Those with more manageable hair conditions don't mind cutting back on salon services to take on the job at home.
This is definitely a market that will quitely prosper while others suffer at the hands of the economic downfalls.