Another Reason Why Faith-Based Marketing Is Important For African Americans - Analysis Finds African Americans more Religious Than Overall Population

While the U.S. is generally considered a highly religious nation, African-Americans are markedly more religious on a variety of measures than the U.S. population as a whole, including level of affiliation with a religion, attendance at religious services, frequency of prayer and religion's importance in life.
According to the U.S. Religious Landscape Survey, conducted in 2007 by the Pew Research Center's Forum on Religion & Public Life, 87% of African-Americans describing themselves as belonging to one religious group or another. Latinos also report affiliating with a religion at a similarly high rate of 85%; among the public overall, 83% are affiliated with a religion.