In this AdAge article today, Pete Snyder talked about how Obama's direct, always-on communication will change what consumers expect from marketers. This affects every market segments including the multicultural market.
Brands and marketers need to come to terms with the fact that we now have a president (and an administration) who understands the internet and is a "power user" of technology. After all, this is the first president in history to refuse to give up his Blackberry. More importantly, we need to understand how this will impact the behavior of American consumers:
1. The battleground for both consumers and ideas is online.
2. The permanent dialogue has begun.
3. Consumer expectations will change.
4. You'll need an active, authentic voice in the conversation.
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