AT&T has rolled out a new Web-centric ad campaign on Facebook tied to February's Black History Month.The wirelesss company has recently launched a microsite on Facebook called Twenty-Eight Days, which is aimed at inspiring African Americans. The site encourages users to share inspirational quotes, whether taken from historical figures or their own thoughts and ideas. The premise of Twenty-Eight Days, according to AT&T, is to shift thinking around Black History Month away from primarily serving as a time to reflect on history and more toward becoming a moment in time to look ahead.
However, I couldn't really locate that "Mini Site" anywhere, I googled it and searched it on Facebook and nothing. Using the internet as a medium is an awesome today, but need to make sure all elements involved are carefully planned and excecuted.
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