Ipsos Omnibus Study Claimed U.S. Hispanics Prefer English Media, Even Though Advertising In Spanish-Language Media Is Growing

More than half of US Hispanics say they are most comfortable speaking Spanish, but a larger percentage prefer English-language broadcast, print and internet media and can switch easily between languages to get needed information, according to an Ipsos Omnibus study.

Some 52% of US Hispanics report speaking primarily Spanish at home, while 43% say they speak mostly English, the study found. Among Hispanics surveyed, the study found that regardless of language spoken at home, Hispanics overall take advantage of their bilingual abilities by using, accessing and enjoying media in both languages.