Mexican beer Dos Equis this week launched Expedition Cinco, a mobile marketing tour featuring branded off-road vehicles and unique sampling teams. Inspired by the escapades of the brand’s “The Most Interesting Man in the World” campaign, for two weeks leading up to Cinco de Mayo, the tour will engage consumers in 14 local markets via sampling, promotions and on-premise activations.
Expedition Cinco Teams, which consist of an Indiana Jones-like leader and Dos Equis ambassadors dressed as exotic tribal princesses, will travel in branded Dos Equis six-wheeled adventure vehicles to various accounts in the targeted market. The brand ambassadors will distribute such items as rigging carabineers and compasses, and provide on-premise sampling opportunities. Consumers can additionally have their pictures taken with the “tribal princesses” in accounts and in front of the adventure vehicles. Consumers can access their photos online at http://www.expeditioncinco.com/dosequis
Personally, I would like to see more "mobile" portion of the campaign then just the event itself.
No comments:
Post a Comment