More US Hispanics are going online than ever before, and most are using broadband.
According to Scarborough Research, 54% of Hispanics were online in 2008. While that is up slightly over the previous year, it still trails the 69% penetration rate of total US users.
The adoption of broadband by Hispanic consumers, however, was nearly identical to that of the country overall.
And what did Hispanics download on their high-speed connections? Music, video, audio and movies, in that order, were the most popular types of content.
Most amazingly, even though they are slightly less likely to have broadband than the average US adult Internet user, online Hispanics were 211% more likely to download digital content.
Hispanic Internet users were most likely to subscribe to broadband if they resided in major population hubs such as Miami, New York and Los Angeles. Five cities in Texas were also represented as broadband centers.
57% of Hispanic adult Internet users were between the ages of 18 and 34. One-half had household incomes over $50,000 per year, 77% were employed either full- or part-time and 55% were homeowners.
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