According to a new "What Latinas Wants" survey conducted by OTX Research, commissed by Meredith Hispanic Ventures and NBC Universal's Spanish-language network Telemundo Group, Latinas with household income $50,000 are the most technologically savvy. They are slightly more likely than the non-Hispanic respondents to take pictures with a digital camera (45% compared to 42%) and download music to an iPod (28% compared to 22%).
Other findings include:
- 81% of respondents said they are either the main decision-maker or make decisions with their spouse.
- The key factors determining their success in life were education, being fluent in English as well in Spanish, and often owning a business.
- Latinas are optimistic and self-confident, with 66% describing themselves as "someone who can do it all," compared with 53% of non-Hispanic women.
- Latina respondents said their greatest financial concerns were rising taxes (75%), saving for retirement (71%) and paying bills each month (70%). Not including home mortgages, 44% said they have less than $10,000 in debt.
- 40% of Latinas described themselves as fashion-forward, 37% said they keep up with beauty trends and 37% prefer to use the latest products, compared to a somewhat smaller number of non-Hispanic women who said they are fashion-forward (31%), keep up with beauty trends (30%) and prefer the latest products (32%).
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