Anita's Multicultural Marketing Blog: Immigration Awareness Month

Tuesday, April 14, 2009

Immigration Awareness Month

Supposingly, April is the Immigration Awareness Month and Diversity Inc. has put together a fact sheet for easy reference:

http://www.diversityinc.com/public/5633.cfm

Interesting thing is that most people may have the perception that immigrants are less educated but it's totally opposite. Not only are they younger, there are higher percentage of immigrants with a master's degree than the general population.

No comments:

Post a Comment

Understanding The U.S. Multicultural and Women Market And It's Business Potential

Four major changes have occurred in the U.S. market over the last 10 years:

- First, demographic shifts resulting in increased ethnic and women buying power which have motivated more marketers to target these emerging consumers.

- Second, the growth of technology allowed the young and diverse consumers to have access and share any information that speaks to their "core" lifestyle needs (closing the gap).

- Third, in the U.S. there has been a shift in political participation and influence from diverse groups.

- Lastly, globalization calls for U.S. professionals to have a better handle on how international emerging markets influence the domestic markets and vice versa.

The current market landscape requires marketers and advertisers to address the U.S. consumer market with products and messaging tailored to each market segment.

Let's explore these opportunities and share best practices through this blog.