I came across this insightful article "Success begins with understanding Latino the demo" by Tom Cordova and was particularly impressed by his closing paragraph.
"In the final analysis, the secrets to Latino marketing may not be secrets at all. They may be cultural nuances that need to be discovered. When one spends the time, money and effort to do so, the rewards can be immense. Think about it as if you were a competitive archer. How the heck can you hit your target market with accuracy, much less precision, if you don’t even know what your target is?"
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